![]() In this article, weve got an up-to-date list of the best tools available in 2020 for off-page SEO. Heres a quick preview of which tools well be looking at today.: Mozs Link Explorer. Check My Links. Screaming Frogs SEO Spider. Streak for Gmail. SEOTools for Excel. The more advanced tools on that list are paid but there areplenty of free tools in there, too, for specific off-page SEO and productivitytasks. So lets get started. I know it seems really obvious to include Google here, but so often we see curated SEO tool lists that omit it, so for the sake of being pretentiously obvious, it makes an appearance. Google indexes the entire web. Translation: Google has a list ofevery place you could potentially ever want to get your site linked! When youre looking for off-page SEO opportunities eg: the bestSEO blogs to get juicy backlinks from, it makes sense to get this listdirectly from the source by searching for seo blogs, seo news and otherrelated queries into Google Search. Backlink explorers: Ahrefs, Majestic Mozs Link Explorer. |
![]() Off-page SEO tactics are actions you can take to help your website rank better in search engine results pages. Off-site SEO factors like backlinks and reviews are believed to weight ranking by up to 50. Algorithms and ranking factors constantly change but currently these are helpful factors. |
![]() Search engines use backlinks as indications of the linked-to content's' quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks. There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links. Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here. |
![]() For more insights on how to create linkable content, see our article: 4 winning strategies to write content that other people link to and you can also find out 12 ways to improve your SEO for ecommerce. Other Off-Page SEO Best Practices. Although building quality backlinks are the backbone of an off-page SEO strategy, there are other techniques you can use to increase site authority and encourage more links. Include local SEO in your strategy. |
![]() Its now time to outline a solid off-page SEO strategy that will help you reach the first page of Google search results. Off-Page SEO Strategies. As discussed previously, off-page SEO strategies should focus on strengthening your link profile and reputation. For that, youll need to identify link building opportunities. |
![]() Use a tool like Mozs Open Site Explorer to help you figure out any sites domain authority. For the longest time, theres been a correlation between the social shares a piece of content gets and how well its corresponding site or page does in search rankings. Recent research and analysis from our own Larry Kim suggests that its not just the number of social shares, but the engagement rate of social content that strongly correlates with higher organic rankings. That would be things like comments, likes, click-throughs on images, etc. This brings me to the next strategic piece of increasing your off-page SEO results: social media. |
![]() Give your insight on topics, and attract attention to you, but dont exercise comment signature.Just mention your brand inside the body of relevant and useful tips, and make its appearance relevant there. Guest Posting is Still Hot. Similar to blog commenting, you should define your reasons for contributing in such a way from the very beginning. Most guest blogs come to advertise their business or product and can sometimes turn into some spammy and annoying reading. Be fair, and make giving actionable, fresh, and relevant info your first concern. Not the links to your website. By writing guest posts from time to time, not only help you build quality backlinks duh and trigger more organic traffic to your website, but also something else. Yes, you display a professional conduct by writing not only on your personal blog but contributing to others too. There are brands who like to flirt with knowledge coming from other professionals in the field, although that happens quite seldom. And thats one of those times when you have to choose your men wisely. Forums Posting Is a Thing. Forums are a great place to promote your website and thats obviously part of off-page SEO techniques. |
![]() SAVE 80 OFF on Digital Marketing Full Course. Off-page SEO refers to techniques you can use to improve the position of a website in the search engine results page SERPs. Many people associate off-page SEO with link building but it is more than that. In general, Off-Page SEO has to do with promotion methods - beyond website content -for the purpose of ranking a website higher in the search results. Why is Off-Page SEO important? Search engines have been trying for decades to find a way to return the best results to the searcher. To achieve this, they take into account a number of on-page SEO factors described below, some other quality factors, and off-page SEO factors. Off-page SEO gives them a very good indication of how the World other websites and users perceive the particular website. A website that is high quality and useful is more likely to have references backlinks from other websites. |